Group Product Manager

Adecco Italia SpA, for a Multinational Company based in Italy, is looking for a:

Group Product Manager

Main Activities:

This role requires a consumer-centric mindset and excellent project leadership skills. You will work in close collaboration with cross-functional teams, including Trade Marketing, Sales, R&D, and Global Marketing.

-Brand Strategy & Planning: Define and execute the Strategic Marketing Plan of the assigned product portfolio, gathering insights in the local market. Develop annual marketing plans to support product growth, brand equity, and market share.
-Innovation & Renovation Projects: Coordinate product development projects from concept to launch, ensuring timely execution and market success in cross functional teams and in collaboration with the Global Marketing Team.
-Business Analysis & Performance Tracking: Analyze brand performance, market trends, and consumer insights to identify opportunities and drive continuous improvement.
-Budget Management: Own the marketing budget for your category, ensuring effective allocation and ROI of marketing investments.
-Cross-Functional Collaboration: Engage with agency partners and internal stakeholder from all functions to manage your product portfolio.
-Consumer Focus: Translate consumer insights into actionable marketing strategies that drive relevance and differentiation.
-Support in the definition and Execution of a Communication Plan, from the copy strategy to the production.
-Media & Marketing Planning and budgeting, through a 360° communication architecture and post evaluation.

Responsabilità:

Requirements:

- 6-8 years of experience in Product or Brand Management roles, preferably within the FMCG industry. Solid background in local marketing execution with a proven track record of managing teams and launching successful product initiatives.
-Strong strategic thinking and project management skills;
-Excellent analytical capabilities and experience with market data (e.g., Nielsen, IRI);
-Leadership qualities;
-High attention to detail and ability to work under tight deadlines;
-Strong interpersonal and communication skills, both verbal and written;
-Fluent in Italian and proficient in English.